LEGAL · EFFECTIVE 27 SEPTEMBER 2026

Privacy Policy

Your wardrobe — and your face, if you add one — is personal. This policy says plainly what deadrip processes, why, for how long, and how you stay in control. The short version: we don’t sell your data, we don’t show ads, and nobody trains AI on your photos.

1. Who we are

deadrip is operated by Maksym Zakhliupa, an individual entrepreneur (FOP) registered in Ukraine (“deadrip”, “we”, “us”). We are the controller of the personal data described here. Contact: [email protected] with “Privacy” in the subject.

2. What we process and why

AccountEmail address, account ID, password hash, or the details Apple shares when you use Sign in with Apple. Why: to create and secure your account. Basis: performing our contract with you.

WardrobeClothing photos, cutouts, item details, sets, looks, folders, notes, wear history. Why: to run and — if you sign in — back up and sync your wardrobe. Basis: contract.

Character referencesThe reference images you add to create a Lookbook character — face, full-body or style shots of you, of a person who agreed, or AI-made or drawn characters. Why: only to generate looks of that character wearing your sets. We do not use them to recognise or identify anyone, and we create no face template. Basis: your explicit consent, asked before the first upload.

Body and appearanceOptional height, weight, body type, skin tone and hair colour. Some of this can reveal sensitive information. Why: to make generated looks fit you. Basis: your explicit consent — every field is optional and you can clear it at any time.

AI requestsThe images and text needed for a Smart Fill, studio shot or look, and the result. Why: to perform the request you started. Basis: contract; for character photos, your consent.

Approximate locationCity-level location, only if you allow it, to show today’s weather. It is used on your device with Apple WeatherKit and is not sent to our servers. Basis: your consent (iOS permission).

PurchasesApple transaction and product IDs, subscription status and expiry, credit balance and credit history. We never receive card details. Why: to grant what you paid for and prevent fraud. Basis: contract and legal obligations.

Technical logsIP address, request time, error and security events. Why: to keep the service secure and working. Basis: our legitimate interest in security and reliability.

We don’t use analytics or advertising SDKs, don’t track you across apps or websites, and the website sets no cookies (see the Cookie Policy).

3. Guest mode and cloud

Without an account, your wardrobe lives only on your iPhone and nothing reaches our servers unless you start an online feature. With an account, the data you sync is stored in our private cloud so you can restore it on a new phone.

4. AI and your photos

AI runs only when you tap it — Smart Fill, studio shots and looks are never started in the background, except Auto Smart Fill if you switch it on.
Requests are processed by Google’s Gemini API on a paid plan. Under Google’s terms for paid services, your prompts and images are not used to train or improve Google’s models; Google may keep them for a limited period to detect abuse.
We do not use your photos, character references or results to train any model, and we don’t use them in marketing.
Generated images are yours to keep and share; we claim no rights in them.

5. Who we share data with

Only with providers that run a feature you use, acting on our instructions:

Cloudflare — API, database, private file storage, security and logs.
Google (Gemini API) — AI requests you start.
Apple — Sign in with Apple, App Store purchases and subscriptions, WeatherKit.

We don’t sell or rent personal data. We may disclose data if the law requires it, or to a successor if deadrip is transferred — under this policy.

These providers may process data outside Ukraine and the EEA, including in the United States. Where required, transfers rely on Standard Contractual Clauses or equivalent safeguards offered by the provider.

6. How long we keep data

Your account and cloud wardrobe — while your account exists.
Deleting your account (Profile → Data & cloud) removes your account, synced data and stored images immediately. Copies in provider backups and caches are gone within 30 days.
Technical logs and cached AI results — up to 30 days.
Sync history — up to 90 days, so a phone that was offline can catch up.
Purchase records — only as long as tax, accounting or refund rules require.

7. Your rights

You can edit or clear anything in the app, export your data, withdraw consent (delete a character or clear profile fields, turn off location), and delete your account. You may also ask us to access, correct, erase, restrict or port your data, or object to processing. We answer within one month.

You can complain to the Ukrainian Parliament Commissioner for Human Rights, or to the data-protection authority where you live, work or think an infringement happened.

8. Security

Encrypted connections, private storage, short-lived access tokens, per-account access checks and rate limits. No system is perfectly secure; if a breach affects you, we will tell you and the authorities as the law requires.

9. Children

deadrip is not for children under 13, or under the older age your country sets for consenting to online services (up to 16 in the EEA). We don’t knowingly collect their data and will delete it if we learn of it.

10. Changes

We’ll post updates here with a new date, and tell you in the app before a change that reduces your rights takes effect.